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The Madhuri Dixit Nene-led comedy-drama Maja Maa will directly come to Prime Video while Akshay Kumar’s Ram Setu is among the co-productions.
This indicates Bollywood’s attempts to make a space for itself on OTT platforms, not simply through actors, but also collaborations, with 17 licenced films coming from the likes of Karan Johar-owned Dharma Productions, Farhan Akhtar and Ritesh Sidhwani’s Excel Entertainment, Ajay Devgn FFilms (sic), and Yash Raj Films.Īpart from these, there are three originals, two co-productions, and one “special collaboration” in the pipeline. Sonakshi Sinha will play a cop in Dahaad, co-starring Gulshan Devaiah and Vijay Varma, while Telugu actor Naga Chaitanya will make his OTT debut in the Telugu horror series, Dhootha.
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Meanwhile, Jubilee will bring Bengali superstar Prosenjit Chatterjee and Aparshakti Khurana together, while horror series Adhura will feature actor Ishwak Singh from the hit web series Rocket Boys, as well as Rasika Dugal. Farzi has Shahid Kapoor in the lead with Vijay Sethupathi playing a policeman. , who had earlier given Amazon Prime its goldmine series The Family Man, starring Manoj Bajpai. Big names in upcoming films, seriesĪmazon Prime, meanwhile, has expanded its horizons with the genres it offers, ranging from horror to biographies, and true crime to investigative docudramas.Īmong the upcoming offerings is Farzi, directed by filmmakers Raj Nidimoru and Krishna D.K.
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It brought down the monthly mobile subscription plan for a single screen to Rs 149 from Rs 199, and is also available free with a few broadband plans. Netflix had slashed its rates in India in December last year. Netflix still gained 500,000 subscribers, but the number was far short of the expected growth of 2.5 million subscribers. The move resulted in a loss of 700,000 subscribers in the quarter. The OTT platform had withdrawn from Russia as a response to the latter’s invasion of Ukraine and subsequent sanctions. This worrying shift after over a decade of sustained growth has been motivated by various factors, including the pandemic as well as the Russia-Ukraine war. Having already lost hundreds of thousands of subscribers, Netflix has estimated a loss of another 2 million subscribers by the second quarter. The disparity is not merely an indicator of supremacy, but also of Amazon Prime offerings, which include streaming, music and shopping.Īlso Read: Netflix & Modi govt collaborate for video series on ‘women change-makers’ Netflix has 6.1 million subscribers in India, while Amazon Prime has around 22.3 million subscribers. While Netflix ventured into the country in 2016, Amazon Prime recently completed five years here. India is one of the fastest growing markets for OTT platforms. The 40 new titles, which include Hindi, Tamil and Telugu offerings, indicate that while streaming platforms are going global in general, in India, they are also focussing on regional productions. “There are three aspects of going deep - there is content, there is how we market it and there is distribution,” said Gaurav Gandhi, country head, Amazon Prime Video India, at the launch press conference Thursday. It attended by the entertainment industry’s biggest names.
The move comes at a time when its biggest competitor Netflix has lost a sizeable number of subscribers - around 200,000, according to its first quarter earnings for 2022.Īmazon Prime launched its showcase at an event hosted by director-producer Karan Johar in Mumbai last Thursday.
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Customers can start watching the film within 30 days of the transaction date.New Delhi: Streaming platform Amazon Prime has launched over 40 new titles as part of its ‘Amazon Prime Video presents India’ showcase, along with a movie rental service. Customers get a 48-hour window to complete the film once playback is initiated.
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The rental destination can be accessed via the STORE tab on and the Prime Video app on Android smartphones, smart TVs, connected STBs and Fire TV stick. Starting May 17, movie lovers – both Prime members and those who are not yet Prime members, got early access to rent the movie for INR 199 on Prime Video and experience this pan-India blockbuster from the comfort of their homes.Ĭonsumers are now able to rent KGF Chapter 2 on Prime Video at INR 199 only. Fans of the KGF franchise can get early access to the blockbuster movie, before digital subscription, with Movie Rentals on Prime Video. KGF Chapter 2 OTT release: The pan-India blockbuster – KGF Chapter 2 is now available to rent on Amazon Prime Video, India's most loved entertainment hub.
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